Since co-founding Avvio, a leading booking platform, in 2002, Frank has led his team to consistently break new ground by delivering cutting-edge technologies and supporting services that enable hotels to drive unrivaled – and often transformational – growth in direct bookings, while reducing their dependence on OTA revenue channels.

Frank’s focus on conversion optimisation has ensured Avvio’s booking platform leads the field. Recognised for thinking ahead, Frank was recently acknowledged as one of the ‘Top 20 Extraordinary Minds in Sales, Marketing & Technology’ by HSMAI Europe and sits on the Advisory Board for their forthcoming Digital Marketing Certification Programme.