Fred is Managing Director, Global Clients. Based out of London, his responsibility is to head Interbrand’s most significant global clients, and to coordinate work across the relevant Interbrand offices.

Since first joining Interbrand in 1995, Fred has worked in many functions – creative, strategic and client management, as well as in several roles for Interbrand’s digital practice. He has also worked around the world, including working in New York for 5 years from 2002 to 2007.

Fred’s clients have included Nokia, Panasonic, Renault Trucks, AT&T, Procter & Gamble, GlaxoSmithKline, ExxonMobil, SKF, Ford, PWC, McDonald’s, Goodyear, Carling, Siemens, Bayer, General Motors, Mars, United Biscuits, Shell and IBM.  Fred read English Literature at St. Edmund Hall, Oxford University