Having worked within boutique hotels for 10 years Imran has developed and deployed multiple disciplines of digital strategy from content marketing to distribution and ecommerce. Recently joining the Great Northern Hotel, in the regenerated King’s Cross St Pancras, as Director of Marketing for the Great Northern Hotel, featuring restaurant Plum + Spilt Milk, GNH Bar and KIOSK.

His focus lies in creating a strong commercially aligned, digital presence for the Great Northern Hotel by driving direct business through own channels and platforms.

Prior to joining the Great Northern Hotel, Imran won web excellence awards and created compelling social media platforms at myhotels group.