Jane is Sales and Marketing Director for Daniel Thwaites, one of the country’s most established hospitality companies and winner of AA Hotel Group of the Year 2017. She leads a team responsible for developing strategies to build brand loyalty and attract new and existing guests to the company’s 21 hotels, inns and spas.
The market has changed exponentially in the 27 years she’s been with the business. Technology and the meteoric rise of online travel agents have had a significant impact on the distribution landscape, so now more than ever marketing is integral to the continued success of the company.
With a diverse collection of outstanding properties – from 120 plus bed hotels and lodges to cosy inns and country hotels – Thwaites prides itself on the individual feel of its locations, focusing heavily on the customer experience as a way to make the marketing budget go further.