Julian is a director with extensive experience of operating in, advising and consulting to, the hotel and leisure industry both in the UK and internationally. He is highly skilled in creating, presenting and delivering strategic market, investment and financial feasibility studies, asset management, independent business reviews and capital project appraisals to a wide range of clients including hotel operators, financial institutions and property development companies. He has worked for two global hotel groups providing him with an in-depth understanding of the financial, commercial and operational impacts of strategic decisions. Julian has a reputation for formulating viable solutions combined with challenging and alternative thinking and sound research and analysis. He is highly competent at directing teams and is respected for his coaching style of leadership.