Karelle is an accomplished and operationally-astute senior commercial leader, board member and SVP at Accor, with over 18 years of experience in the global hospitality, leisure and travel segment. She is responsible for driving revenue and brand growth, operating at an executive level in renowned brands such as AccorHotels and Ibis.

Karelle is acknowledged as a visionary leader and trend-setter, who outlines operational objectives, shapes multi-channel localised marketing strategies, launches disruptive/new concepts, drives loyalty, brand equity and revenues, and creates scalable blueprints considered best practice for European rollouts.