Luis del Olmo, Idiso’s Chairman, is an expert in Marketing and business development in the lodging and tourism industry. He has been involved for over 30 years in the creation and development of national and international hotel and resort projects and tourism destinations.
Before joining Meliá Hotels International, Luis was involved in the areas of Sales and Marketing of Holiday Inn, IHG, in Europe, Middle-East & Africa and was also part of the opening team of the most important Theme Park outside the USA, Disneyland Paris.
Luis has contributed over all these years to the growth of Meliá Hotels International, both national and international, becoming the 13th largest hotel company worldwide, with over 350 hotels in 40 countries and in 4 continents.

In 2007 Meliá Hotels International embarked in the outsourcing of the totality of its distribution technology and created the Joint Venture: Idiso. Luis is one of the founders of Idiso Hotel Distribution and its Chairman.