Martin launched his marketing consultancy, The Tourism Business in 1997, prior to which he worked in marketing management positions with Yorkshire Tourist Board, Consort Hotels Group and Forte Hotels.
Since its launch, The Tourism Business has built up an impressive public and private sector client list, comprising over 150 of the UK’s leading destinations, attractions, hotels, spa’s and leisure companies. Current clients include VisitEngland, North Yorkshire County Council, Rothay Garden hotel in Grasmere, Headlam Hall in County Durham, The Coniston Hotel in the Yorkshire Dales, and Clumber Park Hotel & Spa in Sherwood Forest.
Specialist areas in which Martin Evans works include hotel sales and marketing, destination and attractions marketing, travel PR, and film and arts tourism.
The Tourism Business also runs regular training events for tourism businesses: the annual National Hotel Marketing Conference, the National Marketing Conference for Visitor Attractions, and the London International Screen Tourism Conference.