As Chief Commercial Officer, Matt is responsible for developing and delivering IHG’s brand and commercial strategies in Europe, driving performance through leadership of the sales, brand marketing, revenue management, commercial marketing and loyalty functions in the region. In more than eight years with the company, Matt has held a series of senior commercial and operational positions, most recently running IHG’s Franchise business in the EMEA region. Before joining IHG, Matt worked as an Engagement Manager for Marakon Associates, a strategy consultancy firm, where he advised a number of Fortune 500 businesses in sectors including hospitality, consumer goods, telecoms, financial services and pharmaceuticals. Matt has degrees in Economics and Management Studies from the University of Cambridge. Outside of work, Matt is passionate about sports, particularly rowing, and coached his wife, Jo, to a silver medal at the World Championships.