Neil is a Senior Advisor at IDeaS Revenue Solutions with over 20 years’ experience in the hospitality sector.

He began his career in hotel sales and marketing, subsequently moving into revenue management.

Prior to joining IDeaS, Neil held a number of corporate sales positions such as Director of Agency Sales with Ramada UK and senior revenue management roles at Whitbread plc (Group Revenue & Distribution Manager, Premier Inn) and more recently, Director of Revenue at De Vere Group.

Now based out of the SAS UK headquarters, Neil has responsibility for Advisory Services at IDeaS across the EMEA region, helping hotel organisations maximise revenue opportunities and enhance their strategic capabilities.