Remy Merckx is Senior Director Global e-Business Development for Carlson Rezidor Hotel Group based in the company headquarters in Brussels, Belgium. He is in charge of developing hotel sales through online channels, driving incremental business and revenues to the branded hotels by increasing significantly the traffic and the conversion of the branded digital platforms (www.parkinn.com , www.radissonblu.com) and finally build strategic partnerships with global online intermediaries being Online Travel Agencies (OTA), Meta-Search Engines, Affiliate Platforms and key travel partners.