Samira is an experienced technophile with a deep passion for ideas that create a new way of doing things. An analytical, data driven growth strategist, she has an expertise in marketing, a passion for the digital creation space, and a soft spot for the arts.

As Senior Product Growth Analyst, she is responsible for defining the vision and go to market strategy for our product, mining for new opportunities and increasing the scale and happiness of our customer base. Samira is extremely knowledgeable about technology, not just within the hospitality sector, and is a very competent speaker.