Simon I’Anson is VP Business Development for Swisscom Hospitality Services. He has over 13 years of experience working with buyers and C-level decision-makers in Hospitality. Simon managed the company’s Strategic Accounts before being promoted to VP Sales. He led the company’s expansion to 40+ countries as well as its strategic repositioning as a comprehensive IT services provider to the global hotel industry. Subsequently, he served as VP Global Marketing before taking over his current role. Prior to Swisscom, Simon was a Category Buyer at J. Sainsbury Plc. He earned a B.A. Joint Hons degree from the University of London.