Tom Jenkins is the CEO of the European Tourism Association (ETOA), which represents tour operators and their suppliers at European level. It promotes greater awareness of the benefits provided by the group travel industry and influences European tourism policy and legislation.
Under Tom’s stewardship, ETOA’s scope of activities have broadened considerably, close relationships have been built with numerous legislators and other trade bodies and membership has more than doubled to the point where the Association now represents the interest of 8 million inbound tourists.
He has been responsible for championing tourist access to historic cities, for initiating a Europe-wide coach safety code and for leading a campaign that successfully blocked changes to EU VAT legislation that would have jeopardised 5,000 tourism jobs in Europe.
Tom is a ‘Tourism Expert’, often called upon by a variety of media including GM TV, BBC TV, CNN, CNBC & Radios 4 & 5.